Tollywood
Hari Hara Veera Mallu Day 2 Collection: Pawan Kalyan-starrer Plummeted After Record Opening
Hyderabad, July 26 - The negative word of mouth appears to have made its presence felt earlier than anticipated, as Pawan Kalyan's period action adventure Hari Hara Veera Mallu plummeted on its second day, after the record-breaking opening for the superstar at the worldwide box office. ## Directed by Krish Jagarlamudi and A. M. Jyothi Krishna, the film opened to an impressive 67 crore worldwide gross, including paid premiere shows. However, things started getting screwed by the evening of its opening day, as poor reviews and word of mouth began influencing footfalls. This trend only intensified on Friday, leading to a heavy drop in collections across regions. ## Hari Hara Veera Mallu Dropped By +70% On Day 2 ## It is normal for South Indian films to witness a decline in collections in early days, especially when met with mixed or negative word of mouth, but the Pawan Kalyan-starrer is among the worst hit films, where the collection plummeted domestically. Despite the immense hype and strong initial turnout, the film has suffered a steep decline in collections, pointing to a serious disconnect with audiences. ## While the official numbers are yet to come, HHVM grossed less than 10 crore on its first Friday, marking a devastating 80%+ drop from its full opening day (including premieres), and about 75% from the pure day 1 figures. ## The film’s two-day domestic gross now stands at approximately 65 crore, while the worldwide total has reached around 77 crore gross. Even in the early days, a heavy drop for a poorly received South Indian film doesn't surprise much, but in the case of HHVM, it came as a shocker with huge cost involved. ## What is Next For Hari Hara Veera Mallu? ## After crashing badly on its second day, there seems to be no way forward for HHVM. It might still attract some audience over Saturday and Sunday, but beyond that, it is looking extremely difficult for the film to sustain. The movie needs around 225 crores worldwide gross collection to break even, but that target is looking far from reality. ## Stay tuned...
